EPISODES 

Mini Episode with Ben Lloyd 

Mini-Episode: Google Local / Map Ranking Factors This “mini-episode” of the Innspeak podcast is a breakdown of  Moz’s 2018 Local Ranking Factors survey . Ben covers the key things that will help your property rank in Google’s “3-pack” map results. 

Kris Ullmer 

Innkeeper Conferences, Advocacy & Education with Kris Ullmer of PAII Kris Ullmer, President & CEO of PAII walks through educational & networking opportunities available to innkeepers. We also talk about PAII’s advocacy efforts for the industry including a class action suit against OTAs like Expedia, arming innkeepers with information on fighting for equal footing with short term …

Stephen Fofanoff 

Creating and Marketing Content to Attract Potential Guests Stephen Fofanoff joins the podcast to talk about creating and marketing content to connect with potential guests. Stephen talks about the plans of the Washington B&B Guild to turn their association site into a content marketing machine. Stephen talks about how they’re going to focus on creating …

Brett Rauber 

Brett Rauber of The Campbell House Inn Innkeeper Brett Rauber of The Campbell House Inn, a historic 20-room boutique hotel in Eugene, Oregon. Brett really focuses on return on investment (ROI) when it comes to marketing his Inn, and for guest services. He shares insights on managing occupancy and average daily rates (ADR), staff training …

Marcus Berg 

Marcus Berg of Unique Angles Photography Marcus Berg of Unique Angles Photography joins the podcast to share some wisdom about how important photography is to the hospitality industry. Marcus and Unique Angles Photography has focused exclusively on hospitality photography since 2008. Marcus shares some tips like how to know if you need new photography, how …

Kent Schnepp 

Kent Schnepp, CEO of Odysys Kent Schnepp, CEO of Odysys joins the podcast to get insight into how a marketer and a marketing technology company view the issues facing the industry. We talk about Kent’s journey and what let him to create Odysys.    Intro – 0:00  Inspiration for Participating in the B&B Industry – …

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