EPISODES 

An Open Letter to Marketing & Technology Vendors in the B&B Industry 

An Open Letter to Marketing & Technology Vendors in the B&B Industry Ben shares a few thoughts after attending an industry conference and issues a challenge to vendors in the marketing & technology space selling to innkeepers & independent hoteliers.

Profitable Strategies for Managing OTA Listings 

Profitable Strategies for Managing OTA Listings Diane Rogers of the  Pinecrest Bed & Breakfast in Asheville NC joins the podcast to talk about her tips for managing OTA listings on Expedia. Diane gives practical advice for managing your OTA listings for higher yield (ie – more profit) and direct bookings. Hint: it’s about actively managing availability.

Kourtney Barish 

Instagram Marketing with Instagram Influencer Kourtney Barish Instagram “micro-influencer” Kourtney Barish joins the podcast to talk about her advice, tips and tricks for getting more engagement on your Instagram posts. She gives advice for how to quickly and easily manage & add hashtags to your posts, re-share other people’s posts, manage Instagram posts that people …

B&B’s Unbound with Rob Fulton, CEO of AIHP 

B&B’s Unbound with Rob Fulton,  CEO of AIHP Rob Fulton, CEO of AIHP (Association of Independent Hospitality Professionals) joins the podcast to talk about “The State of B&B’s in the U.S.” and the findings of a recent study. We talk about what innkeepers can take away from the study and use as they think about …

Heather Turner 

Social Media Marketing with Heather Turner of PAII Heather Turner, social media expert and marketing director for PAII joins the podcast to talk about some of the things she teaches to innkeepers about social media. Learn how to match the social media channel to your audience, how to be more effective at managing your social media presence …

Mini Episode with Ben Lloyd 

Mini-Episode: Google Local / Map Ranking Factors This “mini-episode” of the Innspeak podcast is a breakdown of  Moz’s 2018 Local Ranking Factors survey . Ben covers the key things that will help your property rank in Google’s “3-pack” map results. 

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