Stephen Fofanoff joins the podcast to talk about creating and marketing content to connect with potential guests. Stephen talks about the plans of the Washington B&B Guild to turn their association site into a content marketing machine. Stephen talks about how they’re going to focus on creating content and partner with video content creators to do a better job of marketing that gets people interested in traveling to and staying at one of their inns. Stephen serves as Innkeeper at Domaine Madeleine and VP of Guest Connection for Washington Bed & Breakfast Guild, soon to be Washington Independent Inns Network.
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