Innkeeper Laurie Bunker of the Raton Pass Motor Inn, a revitalized mid-century “vintage lifestyle” themed motel in Raton New Mexico. The Raton Pass Motor Inn has a really strong brand identity and a really well-defined ideal guest that they reach through Instagram & events.
About Raton Pass Motor Inn & Cultivating a Brand: 2:35
Tapping Into the “Classic Motels” Movement: 7:20
Defining Her Ideal Guests: 9:30
Laurie’s Social Media Strategy: 11:25
Events to Attract & Connect with Guests: 18:00 Laurie’s Top Piece of Advice: 24:15
© 2018 InnSpeak Podcast All Rights Reserved