Laura Yepez of Chicago’s Wicker Park Inn 

Ben & Laura in front of the Wicker Park Inn 

Innkeeper Laura Yepez of Chicago’s Wicker Park Inn, an 11 room bed & breakfast. We talk about building her business, working with other innkeepers, and marketing challenges and tips.

 

Intro – 0:00 

Expanding from 3 rooms to 11 rooms – 1:15 

Attracting & Interacting with Guests – 5:55 

One Piece of Advice to Innkeepers – 10:00

Chicago B&B Association Fights Property Taxes – 13:15

Competing with AirBnB/Vacation Rentals – 19:12 

Marketing Challenges & Lessons Learned – 22:30 

Win/Place/Show + Worst Guest Horror Story – 29:00 

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