9 Things for Hotel Marketers to Think About During the Pandemic
April 15, 2020
Odysys CEO Kent Schnepp shares a solo podcast focused on 9 things properties can be working on during the pandemic to prepare for the return of guests.
Understand your ideal guest – always true but because of the pandemic, your marketing can adapt by thinking about what those specific types of guests are going through during the pandemic and when they do decide to start traveling again, what are the things they’re going to be most concerned about? Cleanliness, social distance, etc
Tell your story – focus on your brand and value proposition for your 2-3 ideal guest types and make sure that’s clear on your website.
Analytics – take the time to look at and understand your analytics and what it means to your property. Or if you aren’t getting transaction and booking information, work with your booking engine partner and your marketing partner to properly implement google analytics
Go on an information diet – there’s too much information and it keeps changing, so perhaps it’s better to limit your intake to authoritative resources and be prepared to take action when travel does start to pick up again.
Learn a new skill – are there things you can implement to improve your business or your service or your value when guests do start coming back.