EPISODES 

The Rise of “Zero Click” Searches and the Fall of Your Google Traffic 

Rand Fishkin, CEO of SparkToro joins the podcast to talk about data that shows “Less than Half of Google Searches Now Result in a Click.” This ‘evolution’ of Google search has been kind of a tough reality for a lot of businesses. Hotels and Inns have been hit by this pretty hard over the last year …

How to Actually Put Together Packages & Upsells 

Ben meets with Janice DeLerno to talk about how she works with other local businesses and innkeepers to put together really great, targeted extras, upsells and packages for her guests. This is a great how-to episode! Janice DeLerno is the owner of The Stockade Bed & Breakfast in Baton Rouge Louisiana and Treasurer of the Louisiana Bed & …

Marketing Personas… and Tequila 

Marketing Personas… and Tequila Ben talks about the importance of identifying our ideal guests by creating marketing personas. Those personas can be used to make all your marketing better from your website to your guest relations. This episode also features some bonus content – Ben gives you his seasonal recipe tip for “Tequila Por Mi …

Rand Fishkin, CEO of SparkToro on Reaching the Right Audience, Story Telling & Startups 

Creating and Marketing Content to Attract Potential Guests This podcast features renowned digital marketing luminary Rand Fishkin, CEO & Founder of SparkToro and Founder of Moz. We talk about reaching the right audience online, story telling as marketing strategy, and all things tech-startup and tech-startup finance. This episode is co-hosted by Matthew Brown & Tim Resnik from the never actually launched …

What to Expect When You’re Expecting a New Website 

Sandy White joins the podcast to pick Ben’s brain about what innkeepers can do to prepare for getting a new Website. Sandy is the Marketing Director of Michigan’s Bed & Breakfast Association

Have Your Way With the OTAs 

Have Your Way With the OTAs E Scot Fuller-Beaty joins the podcast to talk about overall room pricing and availability strategies as well as OTA (online travel agency) management strategies for your inn. Scot is Director of Sales & Education at ThinkReservations and Innkeeper Owner of The Chadwick Bed & Breakfast in Portland Maine.

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