Coping with Coronavirus. A COVID-19 Pep Talk for Hotel Marketers. 

This is a loose text transcript of what I said in the podcast. Hello thanks for joining me on this innspeak podcast… I know it’s been a while – a few interviews fell through, the holidays snuck up on me, some family stuff happened, and then conference season hit. Frankly – the podcast kept taking …

Meet the NEW bnbfinder 

Janice Hurley and Tim Wilson of bnbfinder join the podcast to talk about the refreshed bnbfinder website, directory and marketing program for bed & breakfasts. We also talk about changes in the industry and the importance of options like bnbfinder for driving direct bookings and for championing B&B’s.

How to Keep Your Association from Fading 

In this episode, Ben visits with multiple guests from various associations to find out what they’re doing to stay relevant and be successful in today’s climate. Guests include: Texas Bed & Breakfast Association, Michigan Bed & Breakfast Association, Washington Independent Inns Network, California Association of Boutique & Breakfast Inns, and Asheville Bed & Breakfast Association.  

The Rise of “Zero Click” Searches and the Fall of Your Google Traffic 

Rand Fishkin, CEO of SparkToro joins the podcast to talk about data that shows “Less than Half of Google Searches Now Result in a Click.” This ‘evolution’ of Google search has been kind of a tough reality for a lot of businesses. Hotels and Inns have been hit by this pretty hard over the last year …

How to Actually Put Together Packages & Upsells 

Ben meets with Janice DeLerno to talk about how she works with other local businesses and innkeepers to put together really great, targeted extras, upsells and packages for her guests. This is a great how-to episode! Janice DeLerno is the owner of The Stockade Bed & Breakfast in Baton Rouge Louisiana and Treasurer of the Louisiana Bed & …

Marketing Personas… and Tequila 

Marketing Personas… and Tequila Ben talks about the importance of identifying our ideal guests by creating marketing personas. Those personas can be used to make all your marketing better from your website to your guest relations. This episode also features some bonus content – Ben gives you his seasonal recipe tip for “Tequila Por Mi …

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