Welcome

InnSpeak is a podcast for innkeepers and independent hoteliers. We feature interviews & conversations with innkeepers, industry leaders, and marketers all devoted to the business of hospitality. You’ll hear from guests that have the knowledge innkeepers need to improve their business.  

Latest Episodes 

How to Actually Put Together Packages & Upsells

Ben meets with Janice DeLerno to talk about how she works with other local businesses and innkeepers to put together really great, targeted extras, upsells and packages for her guests.

Marketing Personas… and Tequila

Ben talks about the importance of identifying our ideal guests by creating marketing personas. Those personas can be used to make all your marketing better from your website to your guest relations.

Rand Fishkin, CEO of SparkToro on Reaching the Right Audience, Story Telling & StartupsDETAILS

Rand Fishkin, CEO of SparkToro on Reaching the Right Audience, Story Telling & Startups

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