InnSpeak is a podcast for innkeepers and independent hoteliers. We feature interviews & conversations with innkeepers, industry leaders, and marketers all devoted to the business of hospitality. You’ll hear from guests that have the knowledge innkeepers need to improve their business.
Rand Fishkin, CEO of SparkToro joins the podcast to talk about data that shows “Less than Half of Google Searches Now Result in a Click.”
Ben meets with Janice DeLerno to talk about how she works with other local businesses and innkeepers to put together really great, targeted extras, upsells and packages for her guests.
Ben talks about the importance of identifying our ideal guests by creating marketing personas. Those personas can be used to make all your marketing better from your website to your guest relations.
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